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KMID : 1011620070230010009
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Korean Journal of Food and Cookey Science
2007 Volume.23 No. 1 p.9 ~ p.18
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The Contribution of Hotel Brand Image on Expectation and Satisfaction for Internship and Job Preference of Students Majoring in Culinary Art
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유승석:Yoo Seung-Seok
방형욱:Pang Hyong-Wook
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Abstract
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This study was designed to evaluate the effects of hotel brand image on the job preference of students majoring in culinary art through the relationship between hotel brand image and internship satisfaction and internship expectation. The effects were also examined on the personal job preference and job potential as career to the internship. To analyze the proposed hypotheses, a survey questionnaire comprising 61 statements was administered to students majoring in culinary art in colleges located in Seoul and Gyunggi-do. Out of 450 respondents, 420 questionnaires were collected (93.3%) and 411 (91.3%) were analyzed using the statistical package SPSS 12.0. The following results were obtained. First, the regression analysis results for the correlation between hotel brand image and internship confirmed a significant effect of hotel brand image on the satisfaction of internship for students majoring culinary art. Second, according to the correlation results for the internship and job preference, both satisfaction and expectation on internship greatly affected the students* job preference. On the relationship between hotel brand image and internship expectation, the social image of the hotels provided a major contribution to the internship expectation. As well as the internship expectations, the hotel brand image was strongly related with the job preference.
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KEYWORD
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hotel brand image, student majoring culinary art, internship, job preference
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