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KMID : 1024620060260030380
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Food Science of Animal Resources
2006 Volume.26 No. 3 p.380 ~ p.385
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Consumer’s Purchase Behavior of Branded Pork by Income and Age in Gyeongnam Province
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Lee Mun-Hee
Kim Tae-Wan
Heo Soon-Ku
Han Il-Moon
Jin Sang-Keun
Kim Il-Suk
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Abstract
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A total 178 housewives in Gyoungnam province were surveyed with regard to branded pork purchasing behavior. The results of this study suggest the existence of income and age differences in attitudes toward branded pork. Based on the collected survey data, income level plays a significant role in the information/perception channel (p<0.01), purchasing power associated with brand name value (p<0.1), and attitudes toward quality assurance (p<0.01) of branded pork. Consumer age was significantly different with regard to the purchase place (p<0.05) and purchase frequency (p<0.1) of branded pork.
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KEYWORD
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branded pork, purchase behavior, income, age
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