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KMID : 1120220170080040289
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Osong Public Health and Research Perspectives
2017 Volume.8 No. 4 p.289 ~ p.292
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Lyme Disease and YouTubeTM: A Cross-Sectional Study of Video Contents
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Basch Corey H.
Mullican Lindsay A.
Boone Kwanza D.
Yin Jingjing
Berdnik Alyssa
Eremeeva Marina E.
Fung Isaac Chun-Hai
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Abstract
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Objectives: Lyme disease is the most common tick-borne disease. People seek health information on Lyme disease from YouTubeTM videos. In this study, we investigated if the contents of Lyme disease-related YouTubeTM videos varied by their sources.
Methods: Most viewed English YouTubeTM videos (n = 100) were identified and manually coded for contents and sources.
Results: Within the sample, 40 videos were consumer-generated, 31 were internet-based news, 16 were professional, and 13 were TV news. Compared with consumer-generated videos, TV news videos were more likely to mention celebrities (odds ratio [OR], 10.57; 95% confidence interval [CI], 2.13?52.58), prevention of Lyme disease through wearing protective clothing (OR, 5.63; 95% CI, 1.23?25.76), and spraying insecticides (OR, 7.71; 95% CI, 1.52?39.05).
Conclusion: A majority of the most popular Lyme disease-related YouTubeTM videos were not created by public health professionals. Responsible reporting and creative video-making facilitate Lyme disease education. Partnership with YouTubeTM celebrities to co-develop educational videos may be a future direction.
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KEYWORD
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health communication, Lyme disease, social media
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Listed journal information
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