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KMID : 0366519970170010185
Annual Bulletin Seoul Health
1997 Volume.17 No. 1 p.185 ~ p.213
The Relationship between the Job Consciousness of Department Stores Salespeople and their Turnover Intention
Lee Hye-Im

Park Dae-Hoon
Abstract
This study is conducted to examine the relationship between salespeople¡¯s perception of distributive education, their job consciousness and their intention of turnover in department stores. The data was collected from 384 department stores salespeople in Seoul. And a survey was conducted by questionaire. Mean, Scheff-test, Cronbach¡¯s ¥á, Pearson¡¯s correlation, multiple regression analysis, path analysis are used for the analysis of data. Major findings are as follows : 1. Department stores salespeople positively perceive distributive education, their job consciousness is relatively strong, and their turnover intention is somewhat low. 2. Perception of distributive education and job consciousness of salespeople are related to their turnover intention. The more positively they perceive distributive education, the more strongly they have job consciousness, and the lower their turnover intention becomes. 3. Among related variables, education level shows the strongest effect on their perception of distributive education. Their perception of distributive education shows the strongest effect on job consciousness of salespeople. Their job consciousness shows the strongest effect on turnover intention of salespeople. 4. Turnover intention of salespeople is affected by the perception of distributive education directly or indirectly, and by the job consciousness directly. Among related variables, education level and period of work show only indirect effects on their turnover intention through the perception of distributive education and job consciousness of salespeople. Sections of department stores and the motive of choosing their occupation show direct and indirect effects on their turnover intention. Thus, Perception of distributive education and job consciousness of salespeople are the major intervening variables which have strong negative effects on their turnover intention.
KEYWORD
perception of distributive education, job consciousness, turnover intention
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