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KMID : 0614820010070010097
Journal of Korean Academy of Nursing Administration
2001 Volume.7 No. 1 p.97 ~ p.110
A study on Image of the nurse
Kim Hyong-Ja

Kim Hyeon-Ok
Abstract
power in the real world, An positive image of the nurse has an influence on her faith, value and confidence, therefore increasing her job satisfaction, helping to upgrade her feel of profession of nursing through qualitative nursing service as a result, considering the necessity of such an image when it comes to improvement of the profession, the confirmation of the image is indispensable to its evaluation of a speciality in nursing.
This study is intended to help that improvement of the nursing profession in the present so that the total effort in every field of nursing is made and to offer basic material for developing a strategy to improve the image of nurses.
This study is designed to investigate such an image descriptively.
The subjects include 105 nurses, 60 doctors, 68 office workers, 88medical engineers, 127 patients and there protectors with a total of 448 adapted with accidental sampling, who work at Y and W general hospital in Chonju.
The measuring instrument consists of 40 question, with the researcher amended and made from on of Inja Song(1993), Donsoon Lee(1995), Ilsim yang(1998), and its Cronbach¡¯s alpha coefficient is .95. Data were collected from March 12000 to March 20, 2000 using self-reported questionnairs, analyzed with SPSS WIN 7.5 after encoding.

The results are as follows:
1. Most of the subjects thinks the nursing as a hard, stressful, always busy job(more than 75%), and consider nurses as good-looking, supportive and responsible to co-workers to above average degree(50.0~74.9%), especially it shows the idea that nursing is independently academic job and has come to fasten itself upon the public.
But it shows below the average(25.0%~49.9%) in regard to self development as a specialist, affection for there job, an association activity, service to the community, high intelligence level and direct given patient nursing service.
It also rated low as a recommendable job, independently nursing accomplishment, social position.
2. The nurses, patients and there protectors expressed more positive opinions than doctors, medical engineers, office workers about the image of the nurse(F=18.80, p=.00). This fact indicates that the former group evaluated the image similarly contrary to lowness of the latter.
3. In the study on what influenced upon the image, it defines to 79.8% by direct contact in the hospital or acquaintance with nurses, and 16.3% by mass media.
67.3% answered that they saw the image in a new light through hospitalization, which suggests an important source for the image management originates from caring for the quality service.
Considering the evaluation of the image above, we need strategies to lead a unique professional knowledge and technological development, insurance of professional self-determination, high social position, participation in group activities, dedication to lifetime job, in order that nursing comes to expand as a professional occupation, jAlso, as for generating more positive images, we must take the quality of nursing service into account and offer and monitor correct information about the expended role and function of the nurse continuously so that mass media reflect a more accurate image of nurses in general.
KEYWORD
Nurse Image
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