|
KMID : 0614820050110010001
|
|
Journal of Korean Academy of Nursing Administration
2005 Volume.11 No. 1 p.1 ~ p.8
|
|
|
An Analysis of Nurse’s Perception of Internal Marketing Activities Affecting on Nurse’s Turnover Intention, Nursing Task Performance and Nursing Productivity
|
|
Doo Eun-Young
Lim Ji-Young
Seomun Gyeong-Ae
Kim In-A
|
|
|
Abstract
|
|
|
Purpose : The purpose was to analyze the effects of internal marketing activity factors on nurse’s turnover intention, nursing task performance and nursing productivity.
Methods : The subjects were 355 nurses who were working at the 3 universities hospital over 1 year. The instruments were used of internal marketing activity factors(Lee, 2001), turnover intension(Lee, 1995), nursing task performance( Park, 1988) and nursing productivity(McNeese-Smith, 1996).
Results : The mean score of internal marketing activity factors was 2.79, education and training 2.97, individualization 2.93, communication 2.87, promotion 2.76, work environment 2.63, reward system 2.62, and management
vision for employee 2.61. The turnover intention was 3.12, nursing task performance 3.49, and nursing productivity 3.38. The internal marketing activity factors were negatively correlated with turnover intention(r=-0.37, p<0.0001), and positively correlated with nursing task performance( r=0.29, p<0.0001) and nursing productivity(r=0.30, p<0.0001). The key predictor of turnover intension was reward system, education and training, communication, and salary. They explained 35.0% of the total variance. In nursing task performance, communication, management vision for employee, salary and unit explained 26.0% of the total variance. In nursing productivity, communication, reward, education and training, salary, and position explained 24.0%.
Conclusion : To increase nurse’s nursing task performance and nursing productivity and to decrease turnover intention, it is necessary to concentrate on improving communication and reward system in the internal marketing activity
factors. Through these activities, the effectiveness of internal marketing strategies will be enhanced and finally,
nursing organizational outcome will be increased.
|
|
|
KEYWORD
|
|
|
marketing, turnover, task performance, productivity
|
|
|
FullTexts / Linksout information
|
|
 
|
|
|
Listed journal information
|
|
 
|
|