|
KMID : 0614820060120010005
|
|
Journal of Korean Academy of Nursing Administration
2006 Volume.12 No. 1 p.5 ~ p.13
|
|
|
An Analysis of Internal Marketing Activities affecting on Nurse’s Motivation;Based on Herzberg’s Motivation-Hygiene Factor Theory
|
|
Lim Ji-Young
|
|
|
Abstract
|
|
|
Purpose: The aim of this study was to analyze effects of internal marketing activities on nurse’s motivation based on the Herzberg’s two factor theory.
Methods: The subjects of this study were 521 nurses who were working in the 4 general hospitals located in Seoul and Incheon area. The data were collected by self-reporting questionnaires. The data were analyzed using descriptive statistics and path analysis.
Results: The mean score of nurse’s perception of internal marketing was 3 point, and it was similar to previous studies results. In the motivation factors, the most satisfied factor was a responsibility. Advancement was the most unsatisfied factor. In the hygiene factors, the most satisfied factor was a technical supervision. Policy and administration were the most unsatisfied factors. Internal marketing activities affecting on nurse’s motivation were different by each motivation-hygiene factors. In an aspect of motivation factors, the statistically significant internal marketing factors were paid-leave, employee welfare and communication, however, in hygiene factors, education, employee welfare and reward.
Conclusion: These results will be used to develop a macro or micro internal marketing strategies to enhance nurse’s motivation based on motivation factors and hygiene factors.
|
|
|
KEYWORD
|
|
|
Motivation, Marketing
|
|
|
FullTexts / Linksout information
|
|
 
|
|
|
Listed journal information
|
|
 
|
|