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KMID : 0614820120180010056
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Journal of Korean Academy of Nursing Administration
2012 Volume.18 No. 1 p.56 ~ p.66
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Comparison of Internal Marketing, Job Satisfaction and Customer Orientation of Nurses by Size of Medical Care Institution; Small-medium Hospitals and General Hospitals
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Do Eun-Su
Kim Mi-Ye
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Abstract
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Purpose: This study was conducted to compare internal marketing, job satisfaction and customer orientation between nurses in small-medium hospitals and nurses in general hospitals.
Method: The participants were 470 nurses were working in 8 small-medium hospitals and 5 general hospitals. Data were collected with structured questionnaires in July, 2010, and analyzed using descriptive statistics, -test, MANCOVA, t-test, One-way ANOVA, and Scheffe test with PASW (SPSS) 18.0 program.
Results: There was no significant difference between small-medium hospital nurses and general hospital nurses in internal marketing and customer orientation. But nurses in small-medium hospitals had higher levels of job satisfaction than general hospital nurses.
Conclusions: These findings demonstrate the necessity of developing programs that will help to improve job satisfaction in nurses.
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KEYWORD
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Internal marketing, Job satisfaction, Customer orientation, Nurse
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