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KMID : 0614820160220040332
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Journal of Korean Academy of Nursing Administration
2016 Volume.22 No. 4 p.332 ~ p.343
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Factors Influencing Intention of Vietnamese to Use Korean Medical Tourism
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Yom Young-Hee
Kim Myoung-Ae
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Abstract
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Purpose: The purpose of this study was to identify factors related to Vietnamese customers who use Korean medical and tourism services. The study was based on the Anderson Models
Methods: Participants were 173 Vietnamese who were living in Ho Chi Minh and Hanoi in Vietnam. Data were analyzed using descriptive statistics, χ2, t-test and Multiple Logistic Regression.
Results: Research necessary factors had the most significant effect among the preceding factors, possible factors and necessary factors. Human service and outstanding natural beauty of necessary factors had significant influence on customer intention to use. According to the result of the stepwise logistic regression analysis, the most important item in medical services was human service OR=1.89 (p=.014), and for tour services, outstanding natural beauty OR=4.30 (p=.033). The explained variance for customer intention to use was 91.9%.
Conclusion: These results suggest the need to improve the human service and outstanding natural beauty to retain customers' intention to use.
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KEYWORD
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Medical tourism, Intention, Health services need and demand
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