|
KMID : 0615219960210010475
|
|
Journal of Kwangju Health
1996 Volume.21 No. 1 p.475 ~ p.486
|
|
|
A Study on the use of the Whitening Cosmetics
|
|
김연주/Kim YJ
|
|
|
Abstract
|
|
|
The purpose of this study is to investigate why women use the whitening cosmetics, what brand they prefer, and if they are satisfied with it.
In order to accomplish this purpose, the research was conducted for 350 women in Kwangju, and a questionnaire method was used.
The results are as follows;
1. 59% of consumers on the whitening cosmetics were women in their twenties.
2. 37% of consumers on the whitening cosmetics were students and working women.
3. Most consumers used the whitening cosmetics produced by "D" Co..
4. After using the whitening cosmetics, 69% of consumers were satisfied with results.
5. 45% of consumers chose the whitening cosmetics for themselves.
|
|
|
KEYWORD
|
|
|
|
|
|
FullTexts / Linksout information
|
|
|
|
|
Listed journal information
|
|
|
|