KMID : 0379220230430020235
|
|
Journal of Korea Gerontological Society 2023 Volume.43 No. 2 p.235 ~ p.256
|
|
A Case Study on the Success Factors of the Marketable Project Group: Focusing on a Business Group for Industrial Manufacturing & Sales
|
|
Lee Jong-Hwa
Shin Ja-Hyun
|
|
Abstract
|
|
|
This study aims to explore the success factors of the marketable project group. To achieve this goal, we selected a business unit, that is considered to be operating successfully. We conducted an in-depth analysis of their economic and social achievements as well as their success factors, by appling a case study method suitable for understanding ¡°why¡° and ¡°how¡° little-known early phenomenon is occurring. The analysis identified the following success factors: 1) selection of industry and scale suitable for the elderly employment program structure; 2) mutually beneficial network with other organizations working for public purposes; 3) business strategies that satisfy the market; 4) composition of synergistic and complementary human resources; 5) organizational culture of mutual respect; 6) voluntary learning and professional job training for the members; 7) a labor environment suitable for the elderly; 8) rational operating principles and transparent information sharing. The researchers interpreted the results by comparing the success factors of the H business unit with other organizations¡¯ factors that have similar characteristics to the marketable project group, considering the situation and context of the case. Based on this, we discussed the implications for other marketable project groups.
|
|
KEYWORD
|
|
Marketable project group, Senior social activities and job program, Success factors, Economic and social achievements
|
|
FullTexts / Linksout information
|
|
|
|
Listed journal information
|
|
|