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KMID : 0379819900070020015
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Journal of Korean Society for Health Education and Promotion
1990 Volume.7 No. 2 p.15 ~ p.21
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Health Eduction Strategies through the Use of Mass Media
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최윤희
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Abstract
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It is evidenced that the mass media can play an important role in communicating information to the public. Although some campaigns have failed to achieve success, application of mass communication principles should increase the likelihood of effectiveness. Specifically, campaign strategies should attempt to select message sources that are perceived as credible by the audience. In designing and disseminating messages, the quality of content should be emphasiged as well as the quantity of presencation. The context of message reception should be carefully considered. Selection of channels depends on the configuration of source, superior for most purposes. The crucial role of precampaign audience analysis should not be overlooked.
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KEYWORD
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FullTexts / Linksout information
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