|
KMID : 0665220210340060576
|
|
Korean Journal of Food and Nutrition
2021 Volume.34 No. 6 p.576 ~ p.583
|
|
|
Analysis of Determinants of Home Meal Replacement Purchase Frequency before and after COVID-19 based on a Consumer Behavior Survey
|
|
Oh Young-Jin
Jang Keum-Il
Kim Seon-Woong
|
|
|
Abstract
|
|
|
The purpose of this study was to estimate the influence of the determinants for home meal replacement (HMR) purchase frequency before and after COVID-19. Multinomial logistic regression was applied to the 2018~2020 Consumer Behavior Survey for Food data from the Korea Rural Economic Institute (KREI). Gender, age, number of households, monthly income, use of eating out, delivery and takeout order service, HMR food safety concern, the frequency of cooking at home, grocery shopping, and eating alone were applied as the explanatory variables to explain HMR purchase frequency. The results are as below. Compared to the previous year, the growth rate of HMR purchase frequency in 2020 was relatively high, indicating that the COVID-19 outbreak acted as a catalyst.
Unlike in 2018 and 2019, there was no statistical difference in the HMR purchase frequency between single- and multi-person households in 2020, with indicating multi-person households began to emerge as one of the major HMR consumption groups. Unlike 2018, the 2020 HMR purchase frequency showed a statistically positive relationship with those of grocery shopping and eating alone.
There was a positive relationship between the frequency of eating out/food delivery orders and HMR purchases. The more often cooking at home occurred, the less HMR food was purchased.
|
|
|
KEYWORD
|
|
|
home meal replacement (HMR), multinomial logistic regression, purchase frequency, marginal effects, number of households
|
|
|
FullTexts / Linksout information
|
|
|
|
|
|
Listed journal information
|
|
|
|
|