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KMID : 0665420110260050429
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Korean Journal of Food Culture
2011 Volume.26 No. 5 p.429 ~ p.436
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Comparison of Food Neophobia Scale and Food Involvement Scale Between Koreans and East-South Asians
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Kim Sun-Joo
Park Hyun-Jung
Lee Kyung-Hee
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Abstract
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An individual’s food-related personal traits play an important role in influencing personal food choice and habits.
According to culture, their influence can manifest differently. To ascertain personal traits about food, FNS (food neophobia
scale) and FIS (food involvement scale) were employed in recent studies. This study aimed to understand the food culture
and food choices of East-South Asians who live or stay in Korea through comparison of FNS and FIS. Eighty Koreans and
233 East-south Asians (Indonesians, Filipinos, Malaysians, Vietnamese, Thai, Singaporeans, and Bangladeshi) completed a questionnaire to measure FNS (10 questions), FIS (12 questions), and sociodemographic conditions (9 questions). ANOVA was conducted to ascertain FNS and FIS between the groups, and regression analysis was carried out to determine which sociodemographic factors had an effect. The items were analyzed to determine the differences according to gender, age, marital status, nationality, religion, occupation, educational background, monthly income, and length of residence in Korea. FNS showed significant differences between the groups with regard to sociodemographic characteristics, except gender, age, and marital status, whereas FIS showed significant differences in gender, nationality, religion, occupation, educational background, monthly income, and length of residence in Korea. The results of the regression analysis suggest that nationality strongly affected FNS and FIS, and FIS was also affected by gender.
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KEYWORD
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Korean, East-south Asian, Food Neophobia Scale, Food Involvement Scale
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