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KMID : 0904520130340010211
Health and Medical Sociology
2013 Volume.34 No. 1 p.211 ~ p.235
HIV/AIDS Knowledge, Stigma, and Discrimination against HIV/AIDS in the Context of the Exposure to Public HIV/AIDS Prevention Campaign
Sohn Ae-Ree

Abstract
The principal objective of this study is to describe HIV/AIDS knowledge and stigma and discrimination toward HIV/AIDS and lives with HIV-infected persons, according to the exposure to HIV/AIDS prevention campaign for adolescents. The population of this study comprised senior high students in Seoul, Korea. Eight high schools were randomly selected and 1,566 adolescents participated in the survey. A total sample of 1,547 cases (19 cases were excluded) was used for analysis. A self-administered questionnaire measuring general and transmission knowledge (13 true-false-don¡¯t know items) and discriminatory attitudes PWHAs (8 items, 5-point Likert-type scale) was utilized. t-test and chi-square test were used for analysis using SPSS 19.0 software. Path analysis was conducted using AMOS 9.0.
The level of HIV/AIDS knowledge was found to be relatively low. The results indicated that students answered correctly about HIV transmission by kissing at 50.2% (exposure group 54.7%, non-exposure group 45.1%), toilets at 59.4% (exposure group 62.8%, non-exposure group 55.6%), cup sharing at 57.4% (exposure group 54.7%, non-exposure group 45.1%) and school daily life at 60.5% (exposure group 62.2%, non-exposure group 52.1%). The exposure group of the HIV/AIDS prevention campaign had a significantly higher level of knowledge than the non-exposure group.
The level of discriminatory attitudes towards HIV-infected persons was high. The exposure group had a significantly lower level of discriminatory attitudes than the non-exposure group.
According to the results of path analysis, the exposure to HIV/AIDS prevention campaign (¥â=-0.7, p <.01)Éæand HIV/AIDS knowledge (¥â=-.19, p <.001) directly affected the level of discriminatory attitudes towards HIV-infected persons.
In conclusion, the HIV/AIDS prevention campaign was effective in reducing the level of discriminatory attitudes towards HIV-infected persons. Therefore, it is important to develop and design the HIV prevention communication message that increase in the knowledge of HIV transmission and reducing discriminatory attitudes in adolescents in Korea.
KEYWORD
Campaign, Adolescents, HIV/AIDS, Knowledge, Discriminatory Attitudes
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