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KMID : 1011620150310030328
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Korean Journal of Food and Cookey Science
2015 Volume.31 No. 3 p.328 ~ p.334
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Perception and Purchase Behavior on Environment-friendly Agricultural Products of College Students in Daejeon
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조유진:Cho Yu-Jin
구난숙:Koo Nan-Sook
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Abstract
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The survey was conducted to investigate the perception and purchase behaviors regarding environment-friendly agricultural products (EFAP). 353 questionnaires were collected from college students in Daejeon and analyzed using SPSS 21.0. The students recognized EFAP as foods containing less or no agricultural pesticides and chemical fertilizers. More food major students knew the definition of EFAP compared to non-food major students (p<0.05). The students discriminated EFAP based on certificat on label and obtained information about EFAP from TV/home shopping. More non-food major students purchased EFAP than food major students (p<0.001). The main reason for hesitation with EFAP purchases was the high price. However, students purchased EFAP because of their family`s safety. Price reduction is the most important factor to promote the consumption of EFAP. Proper education programs are required so that college students can easily purchase EFAP to promote safe and healthy dietary habits.
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KEYWORD
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perception, purchase behavior, environment-friendly
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