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KMID : 1023420090090030265
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Journal of Dental Hygiene Science
2009 Volume.9 No. 3 p.265 ~ p.270
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Effects of Dental Personnels` Relationship Orientation on Rapport and Loyalty
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Lee Eun-Ju
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Abstract
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This research provides the point of view by operating SPSS(14.0) about effective management and marketing focusing on customer by comparing and analyzing the effect which affects loyalty for the dental clinic and the rapport occurring when the dental worker communicates affirmatively with customers. The data was gathered from 300 customers visiting to a private dental clinic through the self-administered questionnaire in Jinju, Gyeng-nam. The communication(.017) and value property(.006) of service provider affects the rapport significantly. Last, the trust(.000), value property(.023) and the rapport(.000) affect the loyalty -a result variable-significantly.
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KEYWORD
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Relationship orientation, Rapport, Loyalty
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